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hello Activated Charcoal Epic Whitening Fluoride Free Toothpaste, Fresh Mint + Coconut Oil, Vegan & SLS Free
Purchase options and add-ons
- hello activated charcoal fluoride free toothpaste whitens teeth by removing surface stains and removes plaque with regular brushing.
- this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness.
- formulated with fresh mint. your mouth will thank you
- hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. #brushhappy
- hello is vegan and not tested on animals (leaping bunny certified). choose friendly!
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From the manufacturer
we think it’s time personal care was, well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it. we’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly oral care, created by an entrepreneurial bunch using thoughtful ingredients so delicious you’ll rush to brush. for reals.
take a brush on the wild side.
say hello to activated charcoal (made from sustainable bamboo), nature’s way to epically whiten teeth, and freshen your breath like nobody’s business. it’s been specifically formulated to be safe for enamel, so use hello every time you brush for maximum friendliness. please spit responsibly and clean your sink after each use.
- provides noticeably whiter teeth.
- gentle and safe for everyday use.
- vegan, made in the usa, and never tested on animals.
- no alcohol, peroxide, artificial sweeteners/flavors, sls/sulfates, dyes, microbeads, parabens, and gluten.
- *certified Cruelty-Free and Vegan through PETA since 01/26/2016, Cert_#0000016 2, *This product is certified BPA free by CCL as of 4/8/2010 TSB-1016A
- **please see ingredients label to verify all components of this product.
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black paste = white teeth.crazy concept, we know, but this black paste will whiten like nobody’s business. a friendly word of caution: black paste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your parents proud. |
get black to nature.our charcoal line features thoughtful ingredients like coconut oil, tea tree oil and xylitol that are sure to rock your world. and the delicious mint found in our pastes is grown in the willamette valley of oregon for superior flavor. it’s truly mint to be. |
your swish come true.our black rinse (yup, it’s black) is thoughtfully formulated to make swishing fun and friendly. it rocks activated charcoal from sustainable bamboo that keeps breath next-level fresh. |
activated charcoal fluoride free whitening toothpaste starter kit | activated charcoal extra freshening fluoride free mouthwash | activated charcoal toothpaste tablets | clean + fresh deodorant with activated charcoa | activated charcoal infused floss | black toothbrush with charcoal bristles | |
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Customer Reviews |
4.5 out of 5 stars
1,261
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4.6 out of 5 stars
6,824
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4.4 out of 5 stars
1,855
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3.9 out of 5 stars
496
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4.6 out of 5 stars
1,052
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4.7 out of 5 stars
509
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fluoride free | ✓ | ✓ | ✓ | n/a | ✓ | n/a |
sls free/alcohol free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
vegan, cruelty free, and gluten free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
no sugar, dyes, artificial sweeteners/flavors | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Product Description
welcome to the dark side of the tube. black, white, and friendly all over. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste, but we’re serious about how awesome it is to brush with our fluoride free activated charcoal toothpaste. our activated charcoal toothpaste whitens naturally and gently without peroxide, and is safe for every day use. beyond whitening teeth activated charcoal toothpaste kicks plaque to the curb, and takes care of your mouth with coconut oil and your breath with fresh mint, spearmint, and peppermint. oh, and in case you missed it, the paste is black. a friendly word of caution: black paste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your mamma proud. hello charcoal teeth whitening toothpaste is fluoride free, vegan, and free from, SLS/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. like all of our pastes, it’s with globally sourced ingredients in BPA-free tubes, and of course, we never test on animals-that would be insanely unfriendly (leaping bunny certified and peta recognized). brush happy.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.13 x 1.5 x 5.6 inches; 4 ounces
- Item model number : US07308A
- Date First Available : October 12, 2017
- Manufacturer : Colgate-Palmolive Co
- ASIN : B076B8PX14
- Country of Origin : USA
- Best Sellers Rank: #1,016 in Health & Household (See Top 100 in Health & Household)
- #28 in Toothpaste
- Customer Reviews:
Videos
Videos for this product
1:20
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These Get Your Teeth LITERALLY Squeaky Clean
John Atallah
Videos for this product
1:05
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Does this toothpaste really whiten? HONEST THOUGHTS!
Isaac & Kate Foster
Important information
Safety Information
directions: apply to your fave bristles and brush like a boss. look in the mirror. dig your black teeth and take a selfie. fyi, black paste may be messy to please spit responsibly. smile often. keep out of reach of children children under 6 years of age should have adult supervision and use only a pea-sized amount.
Ingredients
Glycerin, Water, Hydrated Silica, Sorbitol, Erythritol, Xylitol, Flavor, Charcoal Powder, Xanthan Gum, Sodium Bicarbonate, Potassium Citrate, Sodium Cocoyl Glutamate, Tetrasodium Pyrophosphate, Cocamidopropyl Betaine, Cocos Nucifera (Coconut) Oil, Rebaudioside A
Directions
Adults and children 12 years of age and older: apply apply at least a 1 inch strip of the product onto your fave soft bristle toothbrush. Brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Look in the mirror, dig your black teeth and take a selfie. Black paste may be messy so please spit responsibly. Children under 12 years of age: consult a dentist or a physician.
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, whitening, and mintiness of the toothpaste. For example, they mention it's a decent, durable product that makes a difference on teeth whiteness, and it has a nice, subtle, minty taste. They're also happy with taste, and performance. That said, some disagree on pain relief, and cleanliness.
AI-generated from the text of customer reviews
Customers like the whitening of the toothpaste. They say it has a mint fresh flavor, and it has good whitening effect. Some customers say they started seeing whitening results on the first brushing, even with their regular toothbrush. They also appreciate that it uses other natural things for whitening. Overall, customers are happy with the product's whitening capabilities.
"...is a game-changer for anyone seeking a natural and effective way to achieve a brighter smile...." Read more
"Taste is good and I’ve noticed that my teeth have gotten whiter. Removes the stains" Read more
"...I will continue to use this product as it definitely makes a difference on my teeth whiteness." Read more
"Not an epic white as advertised but good product for me because I can’t go fluoride right now. Wud recommend for that reason...." Read more
Customers like the taste of the toothpaste. They mention that it tastes like toothpaste.
"...The minty flavor leaves my mouth feeling clean and revitalized, while the coconut oil contributes to a smoother brushing sensation...." Read more
"Taste is good and I’ve noticed that my teeth have gotten whiter. Removes the stains" Read more
"Hello all , I am a 60yr young black male. I love the taste and the longevity of my fresh breath...." Read more
"...I like the mint clean flavor and the dark color with the activated charcoal. It makes me feel like my teeth are being thoroughly cleaned...." Read more
Customers like the performance of the charcoal toothpaste. They say it's an exceptional choice that delivers impressive results. Some say it works amazing, is great at cleaning your tongue, and continues to get better. Customers also mention that it works well, has noticed whiter teeth, and is worth every penny.
"...Charcoal Epic Toothpaste is an exceptional choice that delivers impressive results while prioritizing overall oral health." Read more
"Great simple toothpaste. Tastes fine and gets the job done!..." Read more
"This is THE BEST whitening toothpaste I have used…ever. It works quickly - you’ll notice a difference after just a few brushings...." Read more
"...And it continues to get better. No whitening toothpaste I have ever used worked like this one does. Love it!" Read more
Customers like the quality of the toothpaste. They mention it's a decent, simple toothpaste that gets the job done. Some say that it'll have no whitening effect, but it'd be a cool toothpaste. Overall, customers are happy with the quality and durability of the product.
"...has truly transformed my oral care routine, offering a unique blend of natural ingredients and effective teeth whitening properties...." Read more
"...I love the taste and the longevity of my fresh breath...." Read more
"Great simple toothpaste. Tastes fine and gets the job done!..." Read more
"...that it uses other natural things for whitening, The toothpaste isn't overpowering with mint but does leave my mouth feeling refreshed instead of..." Read more
Customers like the refreshing of the toothpaste. They mention that it makes their mouth feel very fresh, whiter, and has a pleasant minty freshness. Some say that it helps with breath.
"...The combination of fresh mint and coconut oil offers a refreshing and invigorating experience with every brush...." Read more
"...I'm going to continue to use it because of the taste and keeps my mouth feeling fresh...." Read more
"I like the product and becasue its give good freshness to your mouth and breath and whiteness. my whole family love it and using it." Read more
"...The toothpaste isn't overpowering with mint but does leave my mouth feeling refreshed instead of feeling like I just was attacked by a candy cane...." Read more
Customers find the mintiness of the product super, refreshing, and nice. They say it whitens their teeth and is not so minty that it leaves a person feeling ill. Customers also say the packaging is understated and classy. They mention the product is legitimately amazing and has a hint of mint to it.
"...The packaging is visually appealing and conveys the brand's commitment to clean and natural ingredients...." Read more
"...First and foremost for a 'mint' flavored paste the mint is present but subtle enough not to be overpowering...." Read more
"...do feel like it did its job your mouth is feels clean and the mint is not overbearing...." Read more
"...OMG, it's very minty. Just FYI,." Read more
Customers are mixed about the cleanliness of the toothpaste. Some mention that it has a fresh taste and cleans your teeth well, while others say that it makes a huge mess.
"...With its focus on responsible oral care and teeth whitening, this toothpaste has become an integral part of my daily routine...." Read more
"Taste is good and I’ve noticed that my teeth have gotten whiter. Removes the stains" Read more
"...Tastes fine and gets the job done! The charcoal can leave stains on sinks, make sure to wash off whatever you rinse into thoroughly!" Read more
"...Overall, it works in whitening my teeth and being naturally friendly. I have recommended it to my family." Read more
Customers are mixed about the pain relief. Some mention that it improves sensitivity, while others say that it makes their teeth very sensitive.
"...I love it and it’s perfect for sensitive teeth." Read more
"...recommend using it every day as it is quite a abrasive, and might affect your gums. I am very impressed with this product and will buy it again" Read more
"...Small bottle. Not really thick, kind of runny. No effect of skin. It's black. It's a little expensive. Fresh breath doesn't last long...." Read more
"...Also, one day I was forced to use my previous brand and it made my teeth feel weak so I made sure to always have this brand with me...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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The standout feature of this toothpaste is its activated charcoal formulation. The addition of charcoal helps gently lift and remove surface stains, resulting in a visibly brighter smile over time. Unlike some harsh teeth whitening methods, this toothpaste doesn't compromise the health of my teeth or gums, making it a reliable choice for achieving a naturally radiant smile.
The combination of fresh mint and coconut oil offers a refreshing and invigorating experience with every brush. The minty flavor leaves my mouth feeling clean and revitalized, while the coconut oil contributes to a smoother brushing sensation. The natural flavoring is a pleasant departure from artificial alternatives found in many commercial toothpastes.
The commitment to ethical practices is evident in the toothpaste's vegan, SLS-free, and gluten-free formulation. Knowing that the toothpaste aligns with my values and prioritizes clean ingredients gives me confidence that I'm making a responsible choice for my oral health.
The absence of peroxide is a key selling point. Many teeth whitening products rely on peroxide for whitening effects, but Hello Activated Charcoal Epic Toothpaste achieves impressive results without resorting to harsh chemicals. This gentle approach sets it apart as a toothpaste that promotes both aesthetics and oral health.
The 4-ounce tube size is practical and offers great value for the quality of the product. The toothpaste's effectiveness means that a little goes a long way, ensuring that each tube lasts a significant amount of time.
The packaging is visually appealing and conveys the brand's commitment to clean and natural ingredients. The design is modern and inviting, adding a touch of sophistication to my bathroom routine.
In conclusion, the Hello Activated Charcoal Epic Teeth Whitening Toothpaste is a game-changer for anyone seeking a natural and effective way to achieve a brighter smile. Its activated charcoal formulation, refreshing flavor, and dedication to clean ingredients make it a standout choice. With its focus on responsible oral care and teeth whitening, this toothpaste has become an integral part of my daily routine. For those looking to enhance their smile without compromising on quality or ethics, the Hello Activated Charcoal Epic Toothpaste is an exceptional choice that delivers impressive results while prioritizing overall oral health.
I also really appreciate the natural and eco-friendly aspect of this brand as well. It says their ingredients are globally sourced, made in the US, not tested on animals, and fluoride free.
Overall, it works in whitening my teeth and being naturally friendly. I have recommended it to my family.
Reviewed in the United States on February 18, 2024
I also really appreciate the natural and eco-friendly aspect of this brand as well. It says their ingredients are globally sourced, made in the US, not tested on animals, and fluoride free.
Overall, it works in whitening my teeth and being naturally friendly. I have recommended it to my family.
Top reviews from other countries
No es una pasta que recomiende usar todos los días pues varios estudios dentales han demostrado que las pastas con carbón activado son muy abrasivas y pueden dañar el esmalte, por lo tanto el uso recomendable de esta pasta es alternarla con tu pasta tradicional. Lo "malo" de esta pasta es que luego de usarla tienes que limpiar el área donde te enjuagaste porque deja manchas negras / grisáceas (por el carbón que contiene) las cuales se ven mucho más en tu lavabo que las tradicionales manchas blancas.
La compraría más por sus ingredientes naturales, amigable con el medio ambiente y proceso de producción sostenible más que por otra cosa.
Atención cordial y amable..
Excelente producto.
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