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Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz

4.6 4.6 out of 5 stars 17,480 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Liquid Laundry Detergent by Seventh Generation

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Climate Pledge Friendly

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Free & Clear

Purchase options and add-ons

Brand Seventh Generation
Item Form Laundry Detergent
Scent Free & Clear
Unit Count 23.0 Ounce
Material Type Free Dye Free, Paraben Free

About this item

  • Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need.
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about.
  • Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
  • Our advanced-enzyme formula fights even the most stubborn stains.
  • Made with 0% dyes, fragrances, or artificial brighteners.
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin.

Frequently bought together

$12.99 ($0.20/load)
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$21.18 ($0.19/Fl Oz)
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$29.78 ($0.33/Count)
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Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Sustainability features
Climate Pledge Friendly

From the manufacturer

EasyDose Ultra Concentrated Laundry Detergent Free and Clear
EasyDose Ultra Concentrated Laundry Detergent How-To
EasyDose Savings Statement

Free from fragrances, dyes and artificial brighteners

Powerful Clean

A convenient alternative to packs

Seventh Generation New Look Same Powerful Clean

Focus on sustainability

Compact by design from Climate pledge friendly. Certified by Amazon.

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Here are a few of the many ways products can qualify:

Less packaging

Less air in container

More efficient shape

Waterless technology

Product Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Product details

  • Product Dimensions ‏ : ‎ 6.87 x 7.5 x 8.93 inches; 1.44 Pounds
  • Item model number ‏ : ‎ B07H45S491
  • Date First Available ‏ : ‎ January 2, 2019
  • Manufacturer ‏ : ‎ Unilever
  • ASIN ‏ : ‎ B07H45S491
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 4.6 out of 5 stars 17,480 ratings

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Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz
Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz
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Price-7% $12.99
List:$13.99
$10.49$27.94$48.39$27.98$14.99
Price Per Unit$0.20 / load$0.35 / Load$0.21 / load$0.37 / Load$0.42 / Load$0.28 / load
Delivery
Get it as soon as Tuesday, Apr 2
Get it Apr 1 - 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
For sensitive skin
4.5
4.6
4.6
4.0
4.0
4.5
Scent
4.2
4.1
4.0
2.6
3.6
4.3
Easy to dispense
4.1
4.5
4.2
4.0
3.8
3.0
Value for money
4.0
4.3
3.8
Sold By
Amazon.com
A&B COMPNEY 1
Amazon.com
Amazon.com
Amazon.com
Amazon.com
scent
Free & Clear
Free & Clear
Clean Scent
Rose
Mango, Mandarin
Free and Clear
form
Laundry Detergent
Laundry Detergent
Liquid
Liquid
Laundry Detergent
Liquid
unit count
23
45
46.2
46
46
40
liquid volume
23 fluid ounces
45 fluid ounces
100 fluid ounces
46.2 fluid ounces
46 fluid ounces
40 fluid ounces
weight
1.44 pounds
45 ounces
23.1 ounces
23 ounces
23 ounces
3.25 pounds
specific uses
Skin Sensitive, Hypoallergenic, Stain Remover
Dye Free, Skin Sensitive, Septic Safe, Hypoallergenic, Stain Remover, Biodegradable, Fragrance Free
Stain Remover
Stain Remover
Laundry
formulation
concentrated
concentrated
concentrated
concentrated
concentrated
concentrated

Important information

Safety Information

CAUTION: HARMFUL IF SWALLOWED.

Ingredients

Water, Laureth-6 (Plant-derived Cleaning Agent), Glycerin (Plant-derived Enzyme Stabilizer), Caprylyl/decyl Glucoside (Plant-derived Cleaning Agent), Sodium Oleate (Plant-derived Anti-foaming Agent), Propylene Glycol (Synthetic Processing Aid), Protease Enzyme Blend (Plant-derived Soil Remover), Sodium Chloride (Mineral-based Viscosity Modifier), Amylase Enzyme Blend (Plant-derived Soil Remover), Mannanase Enzyme Blend (Plant-derived Soil Remover), Benzisothiazolinone (Synthetic Preservative), Methylisothiazolinone (Synthetic Preservative).

Directions

Pop the cap.Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDoseTM cap measures for you!Flip and store upright.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
17,480 global ratings

Customers say

Customers like the scent and ease of use of the laundry detergent. They say it's light and does an excellent job at removing sweat odors. They also appreciate the convenience of the bottle and the way it dispenses. However, some customers have reported issues with leakage. Customers also differ on size and value.

AI-generated from the text of customer reviews

580 customers mention448 positive132 negative

Customers like the quality of the laundry detergent. They say it cleans well, the scent is very clean, and it's best for fine washables. Customers also mention that it does a decent job of getting out stains before they set in. They also say the liquid is clear and doesn't stain surfaces. Overall, customers are happy with the quality and use it for general cleaning.

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"This is a great product. Great scent, cleans well, lasts a long time with just a tiny bottle to pick up & store...." Read more

"...It cleans well, and we've had not issues with skin allergies or irritants...." Read more

"...It comes in a few varieties. Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

387 customers mention294 positive93 negative

Customers like the scent of the health personal care product. They say it's light and does an excellent job at removing sweat odors.

"...noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean...." Read more

"This is a great product. Great scent, cleans well, lasts a long time with just a tiny bottle to pick up & store...." Read more

"...Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

"...My clothes, towels and sheets do not smell clean whatsoever. I’ll go back to my old detergent which is perfect except for the price...." Read more

344 customers mention289 positive55 negative

Customers like the performance of the product. They say it works well, is pleased with the performance, and has big results. Customers also mention that the clear drip-back caps work well, and the pods dissolve easily and clean well.

"...Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent...." Read more

"...It comes in a few varieties. Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

"...This one is it!!Small container, big results! I love how it dispenses. No waste!..." Read more

"...I'm very pleased with the performance and I have highly recommended it to my hunting friends." Read more

182 customers mention170 positive12 negative

Customers like the gentleness of the product. They mention that it does not irritate their skin, has no adverse reaction, and is good for sensitive skin and noses. They also say that it works well and has no issues with skin allergies or irritants. Customers also mention that the product is very gentle on cloths and has not caused rash so far.

"...It cleans well, and we've had not issues with skin allergies or irritants...." Read more

"Fantastic for sensitive skin. Easy dosing with bottle design and makes it very easy to add detergent to the laundry." Read more

"...Great for our sensitive skin! I had struggled to find a laundry soap that was good for skin and concentrated. This one is it!!..." Read more

"I love the detergent. My clothes are clean. It doesn't aggravate sensitive skin...." Read more

105 customers mention91 positive14 negative

Customers find the bottle and the way it dispenses very user friendly. They say it takes up less space and has less plastic waste than large jugs. Customers also appreciate the convenience of the bottle, saying it's simple, plain, and functional. They mention that it'll squirt the detergent into the machine and get clothes clean.

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"...The size of the bottle and they way it dispenses are very user friendly. It's great that it's concentrated and uses less plastic...." Read more

"Fantastic for sensitive skin. Easy dosing with bottle design and makes it very easy to add detergent to the laundry." Read more

"...and I only have to use a small amount and it is way easier than the large jugs." Read more

169 customers mention83 positive86 negative

Customers are mixed about the value of the product. Some mention that it's affordable and ecological, while others say that it is not very cost effective or environmentally friendly. They also say that the product is expensive and a waste of time and money.

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"...Unfortunately, they are also one of the most expensive cleaning products out there! So, I can't always support them and our eco-friendly economy...." Read more

"...It's economical, too because you just use one little squirt on an average load of wash. One bottle lasts me and my husband 3 months." Read more

"Quite expensive for what you get, so I am debating on purchasing again...." Read more

138 customers mention93 positive45 negative

Customers are mixed about the size of the laundry detergent. Some mention that it barely takes any space in the laundry room, it's super compact, and lightweight. However, others say that it'll look huge in the pictures and that it uses more plastic than expected.

"...think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much..." Read more

"...This one is it!!Small container, big results! I love how it dispenses. No waste!..." Read more

"...The bottle also seems bigger so I’m assuming it uses more plastic than the previous bottle design? Very confused" Read more

"...I love of small and easy it is to use. I wish the bottle was refillable! (its not). I fill like my clothing is clean and it def smells very nice." Read more

126 customers mention11 positive115 negative

Customers are dissatisfied with the leakage of the product. They mention that it leaks all over, and one broke while they were trying to open it. They say that the cap is designed to leak, and that everything spills out when they tip the bottle over. Customers also say that some will spill on the outside of the bottle about half the time. They also say the product doesn't dose as claimed, and only squirts randomly.

"...It doesn't aggravate sensitive skin. My issue is with the bottle - it leaks and is crusty even if you wipe it off...." Read more

"...on the inside of the cap (green on green and not transparent), it leaks everywhere once you close it back (on the bottle, on the floor) and the..." Read more

"Fave detergent 10/10 recommend. The product wasn’t wrapped and leaked." Read more

"The new design does not work. The cup is leaking and makes mess every time I use it. The previous design was perfect...." Read more

One squirt ..no mess
5 Stars
One squirt ..no mess
I love that I can use one quirt and unbelievably get the load clean and smelling so fresh. Yes I'm old school. There's fresh... then there's clothes line fresh! I cant stand purfumes etc and getting sticky hands when using liquid laundry soap. If your looking for that natural brand, this stuff is fabulous 😍
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Top reviews from other countries

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5.0 out of 5 stars A little goes a long way
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