User Acquisition Marketing Manager

Firefly Games Inc. is looking for a results-driven User Acquisition Marketing Manager to manage multiple user acquisition campaigns on paid social and other mobile channels to drive app downloads and revenues for our mobile games. This position will report directly to the CTO.

We are looking for a passionate individual with a strong analytical and marketing background; capable of communicating with a wide variety of internal and external partners, and shares the same passion for mobile games as we do. Firefly Games Inc. was founded in 2015. We are a global publisher and developer of mobile games for IOS and Android.

Job Description:
● To help develop, execute and monitor marketing campaigns across a variety of channels.
● Collaborate with internal teams (eg: Product, Marketing, Art) to develop and monitor strategic marketing strategies.
● Communicate frequently with external agencies, vendors and team members in China -analyze and report on the performance and efficiency of campaigns.
● Develop an acquisition marketing strategy based on data-driven metrics to increase retention and performance.
● Create in-depth analyses, tools and dashboards to highlight the in-game behaviors that drive revenue and user retention.
● Understand game metrics to inform hypotheses and create A/B testing experiments with clear and measurable criteria.
● Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate game insights.

Requirements:
● Minimum Bachelor’s degree in a quantitative field such as Digital Marketing, Statistics, Math, Economics or in Computer Science with Modeling/Data Science coursework
● 3+ Years Work Experience in gaming or mobile gaming analytics, including experience with building predictive models or marketing campaigns
● Fluency in Chinese Mandarin is a plus
● Familiarity with relational databases, MS SQL, data transformation, data mining, and adhoc analysis
● Experience with visualization tools such as Tableau, Appsflyer, Google Analytics, Facebook Marketing, etc

最近编辑时间: 2021-04-28